Sponsorship policy

Visible sponsorship

Paid articles, interviews and placements identify the paying entity next to the headline or creative using “Sponsored by [company]”. Paid links use the sponsored link attribute. Market rankings and the Daily Brief are independently edited.

Eligibility and review

We review the legal entity, target jurisdiction, official documentation, network and contract identity where applicable. Sponsors must substantiate claims and supply relevant licences, permissions and written creative approval. We may decline, suspend or remove campaigns with unverifiable claims, misleading promotions or prohibited activities.

Promotion in the UAE

Promotions subject to VARA rules must carry prominent risk disclosures. Virtual assets are extremely volatile and may lose all or part of their value. Investors may lose everything invested and have no financial protection. Calls to buy or sell tokens and promises of returns are excluded. Marketing regulated services requires verification of the relevant permissions.

Read VARA’s marketing regulations ↗

Applications and records

Applications are private. We use business contact details and project documents to assess eligibility, respond to the applicant and administer approved campaigns. Relevant due diligence, approvals, published materials and distribution records are retained for the applicable recordkeeping period. For VARA-covered campaigns this includes eight years for due diligence records and at least eight years after the last distribution for marketing records.